Cecile Swim is more than a swimwear label. Created for people and our earth, this conscious brand designs durable and ethically handmade pieces to last. Above all, their mission is to raise awareness about self love, ethics, and sustainability in the fashion industry.
I’ve been working with Cecile Swim since April 2018 to build the Cecile brand, develop their online presence (almost entirely from scratch!), and grow their social media community.
The past few years has seen us:
Create and implement a brand voice and style guide
Create and implement a social media strategy
Co-create social media feeds
Build a loyal online community
Double the Instagram community from March 2018 to August 2019
Improve website content usability
Develop an SEO optimised blog
Build and maintain aligned influencer partnerships
Grow a highly-engaged email list with open and click rates around double the MailChimp average
What Cecile Swim has been able to achieve organically since their launch in 2017 is inspiring. Most of all, I believe Cecile’s success lies in their strong community of #CecileSisters. Together, this sisterhood stretches beyond borders and throughout the digital community to not only find empowerment in their rawness but, also, to use this power to fight for a more responsible fashion industry.
I’m excited for what awaits this ethical brand in the coming years and I’m honoured to be a part of it. You can check out Cecile Swim here.